CREATIVE BRIEF FOR MY FINAL PROJECT

Mami Ito
ID2 (spring 2008)
Creative Brief for Final Project


Digital Public Map (Billboard)

When people get lost and do not have an access to the internet, they can always access to digital public map. A digital public map should be located at every 5 meters on the road or on the freeway and anybody can access to it for free.
It could have the whole web device, but as the service is free of charge, there may be some people who only like to use the internet might be there to use it 24/7. To avoid that situation, this should only work as a stable GPA and it only gives the map feature and tells you where to get some gas and food when people are on the road.
Again, this is for people who do not have iphones or mobile devices to get connected to the internet.


Target Audience:
People who travel a lot, but do not have any mobiles devices to get connected to the internet. The digital public map can be anywhere, such as subway, on the freeway, on the street where people need to get the accurate directions.


How it works:
It works just like mobile internet, such as iphones, GPAs. But in order for people on the road to access to the most accurate information about the road, it always has to be updated promptly. For example, if there is a lane or an exit that is going to be closed for a certain time period, they (workers or companies that are going to be working on the road) have to update the info on the main digital map device (they have to send a data to the main device), so that every single digital public map will be updated and lead people to the closest way to get their destinations when they cannot take any of the closed lane.
Each digital public map should also speak and easy to scroll in case the deaf or the blind need to use it.