Creative Brief part 2

A PROMOTIONAL WEBSITE FOR JOHN EDWARDS
©2008 Mami Ito

Contents
-Introduction
-Problem Statement
-Goals
1. Target Audience (ex. age, race, gender)
2. What we want to get out of this project.
3. Who needs to give the “okay”?
4. Budget
-Due dates
-Solution Analysis: Benefits of working on this project.
-Sources.
-Designer Profile

Introduction
This project is a promotional project for a 2008 president candidate, John Edwards. John Edwards’s goals are mainly, 1) eliminating poverty in this country, 2) fighting global warming, 3) providing health care, and 4) withdrawing troops from Iraq. We are going to build a website that is going to be eye-catching and grab people’s attention in order for the audience to pay attention to what John Edwards has to say and understand his plans if this candidate is selected as a President in America.

Problem Statement
General Problems in Today’s Websites:
In general, there are so many websites that do not function well, are not designed well and are not interesting enough to grab people’s eyes. Even if the contents are great, people will not want to read any of the contents if the overall look of the site is horrible.
In order to promote John Edwards, we are going to make an extraordinary and well-designed website for him.

Problems That Edwards Wants To Solve With The People In The U.S.

Poverty: As most people who have been in LA have noticed, there are so many homeless people sleeping and walking on the street. Edwards wants people to find jobs and get them out of the street by providing new college plans (this pretty much allows anybody to borrow money from the government or get free tuitions to go to school, but the student promises to work at least 10hours a week).

Global Warming: John Edwards called for a cap on greenhouse gas emissions, and stricter fuel efficiency standards for automobiles to combat global warming. The Edwards Plan would also, “create a New Energy Economy Fund by auctioning off $10 billion in greenhouse pollution permits and repealing subsidies for big oil companies. The fund will support U.S. research and development in energy technology, help entrepreneurs start new businesses, invest in new carbon-capture and efficient automobile technology and help Americans conserve energy, and it would meet the demand for more electricity through efficiency for the next decade, instead of producing more electricity.”

Healthcare for Everybody: Medical fees in the U.S. are outrageously high. People from poor family hardly receive high-quality medical cares. Edwards has a universal health care plan that requires all Americans to purchase health care, "requires that everybody get preventive care," and requires employers to provide health care or be taxed to fund public health care.

The Iraq War: Everyday, innocent people are dying in the ongoing war in Iraq. He strongly believes the war will no longer bring us anything but disaster. He has denounced the "troop surge" in Iraq and is a proponent of withdrawal, and has urged Congress to withhold funding for the war without a withdrawal timetable.


Goals
1. Target Audience
Mainly, 1) people who are from the poor family and having hard time receiving education because of their low income, 2) people who work in any type of hospitals or medical care services, and people who cannot receive medical services because of the high medical fees, 3) people whose family members are fighting in the war and who think the war means nothing to our country.

4. Budget
It can be very expensive as long as this site promotes him well enough.

Due Dates
Jan. 28th 2008 Brief Presentation of the project
Feb. 18th Final file for the project has to be posted online
25th Project Due


Solution Analysis
Not only this project will train us to develop our concepts in political, corporate, or nation type of subject, but it also gives us a chance to show our work to the public. If this becomes extremely successful and brings the candidate, John Edwards, great benefits, it will make our business look great also.

Sources
Sources for this project will be very large. They could be online sources, books, newspapers, and articles about candidates for the 2008 Presidential Election.